In 2018, we at the Genesee Valley Penny Saver (GVPS) are celebrating our 70th Anniversary. In 1948, Roger and Jane Harrison began publishing a weekly shopping guide in Avon in response to area merchants who sought a means to collectively advertise their businesses. In these early years, the Genesee Valley Penny Saver was produced in a garage and contained pen and ink drawings and text. Successful from the start, the Penny Saver continuously increased its readership and its location size, which now sits at over 27,000 square feet. Meanwhile, the GVPS readership has expanded far beyond the borders of Avon to include several towns and 11 different editions, rising from about 1,000 readers to about 200,000 readers every week. Once pen and ink drawings, our ads are now state-of-the-art designs, thanks to our talented Creative Department employees and modern computer software. Our saddle-stitched, conveniently-sized community paper continues to give local businesses an effective way to reach area consumers. Now, 70 years later, we look confidently to a bright future of continued success through ingenuity, innovation and, as always, hard work. Pursuing the most current and effective marketing trends and adding them to our many years of marketing experience, the Penny Saver offers businesses a winning combination of marketing strategies that have stood the test of time as well as up-to-date digital innovations, combining traditional media like print advertising and direct mail with website analytics and digital content strategies. We have expanded on our print advertisements to include digital components, offering area businesses websites, email marketing and social media presence. Creating attractive and effective websites for participating advertisers, for example, has resulted in such benefits as tracking website analytics and helping local businesses to make the most of this successful marriage of print and digital marketing. Ever innovative, we also offer Augmented Reality ads, which incorporate a digital layer along with a print ad. The Penny Saver’s in-house sister company, Penny Lane Printing, also offers a wide variety of printing services and promotional product options to meet business and consumer needs. Continuing to grow and evolve, the Genesee Valley Penny Saver remains the full-service marketing solutions company for its customers.

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Two local businesses have combined their efforts to create four new, sustainably-produced ice cream inspired lip balms.

"I know people are really going to love the soothing effect and fun new flavors while using these moisturizing products,” said Ashley Monney of Cire d’Abeille Skin Care.

Monney worked with staff at Pittsford Farms Dairy to produce the cruelty-free ice cream lip balms, which are now available at Pittsford Farms Dairy and online at AbeilleSkinCare.com

Flavors include Mint Chocolate Chunk, Coconut Almond Crunch, Cherry Vanilla, and Blue Moo - Cake Batter. Perfect for holiday gift giving and stocking stuffers.

Let our dedicated staff assist you In planning a festive gathering. Reserve one of our private dining rooms, beautifully set with seasonal decorations that are able to accommodate intimate groups of 15-40 or large parties of up to 240 people.

Book your event for the months of January or February 2019 and receive one-hour premium open bar on us! (Minimum Food and Beverage expenditure of $2,000)

(Dates subject to availability; other restrictions apply)

After the party, "take the elevator home" and reserve a deluxe room or designer suite (rates starting at $119 plus tax)

Call Woodcliff Sales and Catering at 585.248.4800

199 Woodcliff Drive - Fairport, NY

WoodcliffHotelSpa.com

The Just Solutions team would like to thank our clients, friends, and families for a wonderful year! We have had many new clients and team members join us, worked on many projects, and had fun all along the way! Being named to the CRN MSP 500, Rochester Chamber's Top 100, and the RBJ's Best IT Outsourcing Firm has made this year nothing short of successful! Such success would not be possible without our hardworking team and loyal clients. Thank you for a great year - we're looking forward to 2019!

Tompkins Insurance, together with Tompkins Bank of Castile and Tompkins Financial Advisors, made it our mission to support a community in need. Our Monroe County Team set a new record this year contributing 27 boxes of food to those who are less fortunate. We are proud to have been able to help ensure that so many local families were able to have a Happy Thanksgiving! We wish you all a Happy Holiday Season!

Everybody is invited to come and celebrate the Holiday Spirit with our Breakfast with Santa's Buffet, Saturday December 15th at 9am. Bring the little ones in for a picture with Santa. RSVP ASAP